NIKE x NBA
A few weeks ago, we were invited to the exclusive launch of the new Nike x NBA jerseys at House of Hoops in Footlocker on Yonge St, Toronto. Sonia and I learned firsthand about the latest innovative advancements being introduced by Nike in partnership with the NBA beginning with the 2017-18 NBA season — where apparel and digital technology are fused to create an extremely immersive and interactive fan experience like never seen before.
We were given the opportunity to customize and personalize our very own Raptors away jerseys, opting for a sultry red snakeskin detailing for our last names while selecting an ethereal white snakeskin fabric to make up our numbers. The number 93 was in recognition of Sonia's birth year while the number 1 was meant as a tribute to T-Mac, my favourite basketball player as a kid. In addition to the beautiful jerseys we were gifted, Nike also blessed us with Air Force 1's '07 -- Sonia received the all white mids while I was gifted these dope black one's with "Nike" covered laces.
With NikeConnect, NBA fans like you and I (yes, we know, super presumptuous of us but come on, we know you love the game too lol) can have nuanced experiences through their jerseys, a smartphone and the NikeConnect app connecting them further to their favourite stars and teams.
This catered bespoke experience was intimate, relaxed and incredibly rewarding. Our thanks to Nike Toronto for the special invite and we're looking forward to all of the great implementations you have in store.
To discover more about the NikeConnect technology - CLICK HERE
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